00:00 Hey, there. We're standing with Kelly Garrett talking about sustainability partnerships. This is where we think at extreme ag, the future of production agriculture goes. 00:08 Kelly, I met you two and a half years ago. You love to tell the story that I stalked, you read about you in the Wall Street Journal around Christmas time, 00:15 and I was reading about how you had partnered with corporates, uh, and they were giving you money to accentuate the practices you were doing on 00:24 your farm here in Iowa that improved your soil and also reduce your environmental impact. 00:30 And that's where we think environmental impact scores and these kinds of things are going extreme ag. We think this is where it's going. 00:35 So we've got a cool deal going now. We have a company called Trutter that we're working with a division of Land O'Lakes that helped make us accomplish some of our sustainability goals and also 00:43 get a little compensation along the way. So kind of just tell us a little bit about the history and then where you think this goes. 00:48 Yeah. Did you ever think, uh, two and a half years later, we'd be standing, you know, the December 1st, 2020, 00:54 Shopify bought my first carbon credits from Offset from in an offset market. Then December 23rd, I was in the business section of the Wall Street Journal. 01:02 That's when you saw me. We had a conversation, uh, on the phone. I was on your podcast. I've lost track of how many interviews, 01:10 magazine articles, podcasts, radio shows. I've been into this point. And now where we're at today. I, it just, 01:18 it's surreal for me and, and my family too, the journey that we've been on. Uh, it's a tailor made space for us because of how we farm and where we farm with 01:27 the No-Till Now being involved with True Terror like we've been for the last two years, uh, what a great spot to be because of the credibility of security, 01:35 the Land O'Lakes and Trutter named Bricks. Well, I think that the person that's, I mean, there's some skepticism about this as you and I both know in, 01:42 out here in rural America, but also maybe even among the consumers. But there's a reality that we do know the consumer wants to feel good about 01:48 their purchase. You know, they, they've started talking about, uh, environmentally conscious investing 10 years ago. You know, 01:53 the people at Wall Street were talking about that. And that's kinda where we're now, it's environmentally conscious consumption. I want to feel good about the food that I eat, 02:00 the product that I put on my table for my family. And that's where this space comes together and where we can team up with a sustainability partnership saying, Hey, we're doing the right thing out here. 02:09 You know, we're not the enemy, we're not the bad guy. Look at what we're doing. And that's kind of where you went with this and said, 02:14 let me tell you about what we're doing. We had a field day two weeks ago where we talked about that. Yeah. So kind of talk about the things you've done and why the consumer should feel 02:20 good. You'll hear a lot of farmers talk about there's such a disconnect that the American su consumer doesn't know where their food comes from. 02:27 Well now the American consumer, all of a sudden they would like to know where their food comes from, but we've gotta show that we're doing a good job and we've gotta answer their 02:36 questions. And Tru is a great partner for us as farmers to create that conduit to bring us and that and your field. The field day, we had, 02:44 what a great example of that. What a great response we had from people all over the world. France, Scotland, Hong Kong, New York City, San Diego. Uh, 02:52 the outpouring of of support we received that day was huge. A couple people told me that they were skeptical about coming what might be a 03:00 waste of time, and they were moved to be there. And if we tell our story from American agriculture, again using Trutter as the conduit, we can make great strides. We had 03:08 Food companies, we had, you know, shoe companies, we had carpet companies here. And when you explained, Hey, you might hear this in Portland, Oregon, 03:16 but let us tell you and show you, get out here and show you what we're really doing. The reality is you've made some changes to your practices. 03:22 It takes some adjusting. And so the idea is if a consumer packaged good company, if a carpet company, if a soda beverage company wants to give, 03:31 get in this space and say, Hey can consult consumers, we're doing a good thing. What they do is team up with folks like us. Yep. 03:37 And then we change some practices. You, Chad, Matt, you know, you change some of your practices, reduce your carbon footprint, 03:43 use less nitrogen, do a better job by the environment, but also it's a little bit of adjustment phase. Is that why we need them? We need Trutter to connect us all. We need Trutter to educate the farmer. 03:55 But I, and, and we're part of that, you know, Chad and Matt and the Temple, Kevin, 03:59 we're part of that education because it's important for the farmers watching this video to understand we're not changing those practices to chase these 04:06 sustainability dollars. We're changing these practices because there's agronomic benefits to it. And our high yield path and our sustainable path are converging. And Trutter, 04:16 again, is a conduit to the consumer. And Trutter helps with the education. And that's why it's such a great partnership between Extreme Ag and Tru. 04:22 There is, admittedly, there's some, there's some growing pain. Uh, you know, there's, you're, you know, 04:27 going from the way we used to do it 10 years ago to the way you're doing it now, it, it wasn't all seamless. 04:32 And so is that where maybe these companies that want to buy in can offset some of that? 04:38 Yes. So the, these Soil Health Initiative dollars, these sustainable dollars, if you will, they can help with that, that learning curve, that growing pains. 04:46 But again, agronomic reasons are the reason we're doing it. But it also falls into the sustainable space. 04:52 So why not capture those dollars to help with those growing pains? Yeah. So you, you basically, 04:56 there is a cost to transition into a more sustainable type of agricultural production. 05:00 The benefit is there for the environment and the benefit for a company that we team up with, and we hope there's more of them, uh, say, yeah, 05:06 I see return in this. I see return cause it's good for the environment. I see insurance cause it's good for my bottom line because my consumers want 05:12 this. Whether they be carpet, consumers, soda, pop, you know, food, what have you, shoes, uh, that's the idea. 05:18 Absolutely. This. And these people want to know that we're gonna doing a good job. They want to understand there is some skepticism, there is a lack of education. 05:26 There is a disconnect. Trutter and extreme ag are bringing that together. Yeah, we're doing a good job here. 05:31 So we're talking about sustainability partnerships, and I really believe this is the future of production agriculture in North America. Because you know what? There's more scrutiny. There is more of a, 05:39 a consumer desire to see this. So stay tuned. This is what we're doing. A lot of big push here, 05:44 but sustainability partnerships are gonna be a big initiative here with extreme ag and probably in your farm too. Kelly Garrett, baby Mason, 05:50 coming at you from Iowa.