00:00 I came up here to check out a field boundary in the sprayer for a foliar application we just made. And, uh, it got me to thinking about 00:08 how important data has become. That's all we hear about in print, magazines and social media. 00:14 You know, farmers' data, be it for a trial, whether we're selling carbon credits, keeping track of our sprayer records in case there's a chemical drift, 00:22 different seed corn hybrids. We might plant different foliar applications. We might use our FSA data when we certify. 00:29 Mike Evans uses JD Ops Center for our variable rate applications. He exports the yield data out 00:33 of JD Ops Center into the software that we use to make our variable rate anhydrous corn planting and soybean planting applications. 00:41 Writes the prescription, then imports it back into JD Ops Center, sends it through the cloud to the planters 00:47 or the anhydrous bar works seamlessly. It just amazes me when I think back about my 25 plus years of farming and how technology has become Mike Busing, 00:57 my Tru Tera retailer, when it comes down to the bitter end, and you've gotta get the fields applied, 01:01 and we all know once in a while things get in the way and we get our paperwork in late when it gets down to the bitter end. 01:06 If you don't have JD Ops Center, busing might not get you into a trutter program or an ARVA program because it's that effortless for him 01:13 to get the information to get the data out of JD Ops Center. The list goes on and on. 01:18 Crop insurance, FSA data, variable rate prescriptions, sustainable programs, technology is at the forefront of what we do. 01:26 I believe JD Ops Center is the best. I, the number one reason I have John Deere is probably because of the service I get from Van Wal. 01:32 The number two is JD Ops Center and the a MS programs. They have How I can Switch implements, whether it's the, the sprayer, the anhydrous bar, the planter, or the combine. 01:41 The technology seamlessly moves throughout that. It makes our job gathering that data and using that data very easy.