00:00 So one of the big questions this year that, that we're all fighting as farmers is the ROI. And especially when you get to the, to the corn piece, uh, 00:09 we've looked at the numbers on corn, cotton, rice, soybeans, and they kind of fall in there, soybeans, rice, 00:15 about the same, then cotton and then corn behind that. And the first thing you think, you know, corn is a, is a really good rotation, 00:23 but you know, if you start cutting the wrong things, then you know, you start cutting your yield. Also, we started looking at the different products 00:29 that we thought we could cut in corn. Most of them we didn't end up cutting because they all put bushels on. 00:34 One of the most important ones we use in our M for R program is nutri charge from, from Agritech. You know, we're looking at a little less than $5, um, cost. 00:43 And we're looking at about an average just on corn at, at, at $6. I mean, six bushels an acre. 00:49 So even if corn goes down to $3, that's $18 versus a $5 input. So, you know, being mine as you're, as you're planting, 00:57 you know, I always say when I'm gonna wary, I'm gonna worry about the controllables and I'm not gonna worry about the uncontrollables 01:02 products that you put in. Your infer are definitely controllables, and that's one product that does a lot of good for us. 01:08 We've had multiple years of litter and we've got all this phosphorus laying out there and we couldn't figure out a way to, uh, 01:14 to get it in the plant and did some research and, and for multiple years research, trying to figure this out, this wasn't a overnight deal. 01:21 Uh, came across agritech, USA, looked at their product. They came down, met with us, the owners of the company came down and met with us, 01:28 and we tried a trial. The unique thing about this product is, you know, we need phosphorus in every crop we grow 01:35 and we, we've got, we've had tests in every crop we grow and we've seen it work in wheat. 01:38 We've seen it work in rice, we've seen it work in corn. We've seen it work in cotton. So don't think of it as, you know, I'm using this product 01:46 for a corn in furrow, or I'm using this product for a wide drop for corn. Nutri charge fixes a soil, not the crop. 01:52 So any crop that you need your phosphorus to be unbound from the other charges to get into the plant. This is a product, I think for the price 02:00 that it is, is a no brainer. And so far I have not had, you know, we've been doing this now for four years. 02:05 We went from putting it on our cotton, I mean on our corn to now grower standard practice on our corn and our cotton. 02:11 We went from just using it as an infer product to using it as an infer product in our second wide drop. 02:17 If you look at the demand curves on cotton and corn, both a lot of the phosphorus, the majority of the phosphorus that the plant needs 02:22 is gonna be later in the season. So we put a little bit out in the, in furrow to protect that phosphorus and get that phosphorus in the plant early. 02:29 And then we really hammer go hammer time, uh, into our last wide drop through our spoon feeding system and make sure that we can hold that phosphorus late. 02:37 That's a big problem. As much as early as holding that phosphorus, late nutri charge makes that happen. 02:42 So when you're looking at your programs and you're trying to figure out ROI, I will say that I think that particular product right there is number one on the 02:50 list as far as, uh, turning a return for multiple years. So don't forget it, when you get ready to put out your infra 02:55 or when you're doing a wide drop.