00:00 Alright, so one of my man, Kelly Garrett's favorite topics is talking about how, let's face it, we've overused fertility, 00:05 traditional fertility products, and there's gonna be a, a coming, uh, where the environmental 00:11 and also the economics make it so that we cut back on this. But it doesn't mean we're going to not have yield. 00:16 You just spoke in this tent right here at Johnny Verell's Field Day to an audience about how that combines 00:22 with sustainability and all comes together. Or as you say, eventually my sustainable and my high yield programs converge on the same path. 00:30 Absolutely. I try to use sustainable practices for agronomic reasons and financial reasons. It isn't about being forced into something. 00:36 It isn't about just trying to be sustainable. Let's do it for the right reasons. The right reasons are agronomic 00:42 and a revenue stream from the sustainable programs that are out there. I just watched you speak to a group here about 40, 00:48 50 people at Johnny's field. They, because they're moving around in different little vignettes, and I don't know if I saw skepticism, 00:54 but it's that same old thing. At least when you hear it from an Iowa farmer, it's not, oh yeah, here's some guy trying to tell me 00:59 to cut back fertility and I'm gonna also lose yield. You didn't have that. I'm glad to see the conversation seems to be more acceptable. 01:06 Yes. You know, a lot of times in sustainable ag, the farmer is just bombarded with the idea of cut back nitrogen. 01:13 I'm not ever gonna tell you just to cut back nitrogen. I'm gonna tell you to balance nitrogen, conduct yield trials on your own farm 01:19 to make sure you're being as efficient as possible because efficiency is synonymous with sustainability, which adds to your ROI. That's what it's all about 01:28 Right now. It's 2024. We're recording this. If there's ever a time to look at ways to use less fertility products and save that money 01:34 and still keep the same yield, I think that this is the, this is the economic pressure to do so. 01:38 Yeah, absolutely. Farmers are getting pressured from two different sides now. Really three different sides. 01:42 You've got the consumer pressuring you to be more green. You've got the financial pressure of $4 corn, 01:47 67 cent cotton, $10 beans. And probably what's coming is what temple deals within the Del Marva 01:52 governmental pressure regulation. Now we are just introduced, another speaker just talked about a bill coming 01:59 through in Nebraska to reduce nitrogen. That's the first sign of that in the United States or in The Midwest. And you're not, you're 02:05 not talking about this happening in, uh, you know, New York. You're talking about happening in Nebraska, 02:09 which you think leans is, uh, is pro agriculture as any state. So there's the reasons why you're gonna be doing this. 02:15 We think that, we think here at extreme Ag, you can cut back fertility products and cut back spend. It can help your bottom line also, 02:20 it can help your environmental and you don't have to lose yield. And that's what Kelly's gonna be talking about 02:23 again in that tent right there. Check out other great stuff at Extreme. mag.farm. Kelly Garrett Day Mason coming at you from Johnny Res Field 02:30 Day, right here in sunny, warm Jackson, Tennessee.