00:00 Hey guys, it's Temple Roads. We're here at Commodity Classic 2024. I'm with Extreme Ag. I've got Brian, I got Brian Hensel with me, 00:08 and I got Matt Miles with me. We're really excited today to talk about this product. This is Hogans. 00:13 So I feel like Brian, I am the poster child in Chesapeake Bay for what I'm trying to accomplish. 00:21 What I'm trying to accomplish on my end is I need, I need to improve my soil. 00:28 My soil quality's. One thing I really need to do is I need to figure out a way to reduce more nitrogen. 00:34 I'm trying to get my efficiency score way better than what it's ever been before. And I feel like this is the product for me. 00:40 So the whole dynamic of how you actually get nutrients to your plant is, is, is microbes. I mean, it's biology that makes 00:47 that transaction happen, right? So if you put the right amount of biology, soil, and it's the right types in the biodiversity, 00:54 they naturally, as that plant signals those bugs, they're gonna go take that, that fertilizer put and make sure it gets there. 01:01 Unfortunately, when we sit with so many farmers that don't have functional soils, they're just throwing the kitchen sink at it, 01:06 hoping enough finds its way to the plant with our product. We actually are going to put that, that that input inside 01:13 of the bacteria in our product. And then the bacterias predators, which are the fungi and the produce, are gonna consume it 01:19 and release it back to the plant. So nature's got a food chain and we're reintroducing it to most farmers' fields. 01:25 So you absolutely can get to that efficiency. So what I'm thinking is, Matt, like in, in our area, we're on this big sustainability quest, you know, 01:33 regenerative agriculture, and I think that this is important to talk about and I'd like your input on it as well. 01:39 In extreme Mag, we're starting this new CI score, all these different things. Every little thing that we can do to check that box, 01:45 we get better at our job. And you had tremendous results of this year, last year. What do you think this is going for us? 01:51 I, I'm, after, after talking, you know, today I, I figured it out. I think is reducing our fertilizer. 01:58 You know, I was the guy putting the same fertilizer on there when they told me at Chads field down Alabama, 02:02 that it would control root knot in to, I was all in at that point. 'cause root knots, we got a terrible, put it out, 02:08 didn't change anything, put it out, got a 54 pound line increase, which is about $45 an acre, pretty close to two to one return, 02:16 or over a two to one return on product. So it opened my eyes a lot back to the su sustainability issue. 02:23 It will check boxes that we need to check. We don't want to put out a lot of fertilizer, right? Right. We don't, I don't want to, one thing costs money, 02:31 next thing is not as good for the environment. So we can take products like this that are safe and, and, and utilize those and reduce our fertilizer. 02:39 It's a win-win. Well, What I was thinking about for, for you and the guys down south, 02:42 that it seems like when we've gone down this sustainability road journey together, 02:48 it seemed like you always didn't have a box to check. Like you didn't have as many boxes. I feel like this is one box that you can check that you, 02:56 it adds to your program. Right? That's exactly right. I mean, we're, we cover crops no till, no till's, almost non-existent 03:03 for me with fur irrigation cover crops. I'm learning to work with that. Something like this fits right in my wheelhouse. 03:09 Alright, If you're trying to get biology on your side, right, which everybody needs, and I don't think we've really appreciated 03:15 how much we've needed it, but the, the trick has been how do you do it right? Again, in my neck of the woods up in Iowa, nobody, 03:21 everybody tills, right? But they, they say, you know, if you're gonna ever do regen, stop tilling, you know, and add cover crops. 03:28 That's been your two options. When we take over a thousand living species of, of truly bio, 03:33 there's a whole microbiome that should be in your soil. Put it in a product that you can apply, you're gonna get benefit. 03:38 But to your point, if you keep feeding your plants like you always have, that plant's not motivated 03:43 to feed me, they're lazy. If you can cut that back to where you're saying that plant's saying, I don't have enough food, 03:48 it will use the energy that it has to feed my bugs to go find it food. And that's the win-win. So you're using glass fertilizer 03:55 and I'm guaranteeing you, you're getting it to the plant and we're opening up the tilt 03:58 of your soil, we're rebuilding it. So you got more organic matter, you're moisture better, 04:03 all those things. It's just good biology. You know, this all speaks to the total theme of everything that we heard here at Commodity Classic this year. 04:10 And we're gonna wrap it up with this. We're talking about reallocating money, cutting down fertility, replacing it with this, 04:17 getting more back, checking the box for, you know, the sustainable sustainability journey that we're going on. Okay guys, you've heard it here.