Nobody can excel at everything. Your farm operation is not an exception to this reality. As such, most farms excel at production while delicately managing around — or oftentimes overlooking — their weak spot. This isn’t criticism, it’s truth and it applies to every business, farm or non-farm. Reality: Farms are businesses and businesses are meant to be profitable. You can achieve profitability when you discover your vulnerable spots and go about fixing them. Jarod Creed of JC Marketing Services helps Kelly Garrett of Garrett Land and Cattle Company do just that. The two of them work together concentrating on their strengths while complementing the other’s weakness.

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