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Along with being part of XtremeAg, I'm also part of an entity called Regenerative Roots Solutions. It was really born out of XtremeAg clear back in
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2021. After becoming the first farmer in the United States to sell my carbon credits on December 1st, 2020, a lot of folks reached out
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over social media to ask me how to get involved in sustainability programs, and along came Regenerative Roots. It's an entity to help XtremeAg folks, and really any farmer
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across the country that wanted to be involved. The four of us have put $15 million in the farmers' hands through different sustainability programs throughout the last five years.
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When you're getting involved in a sustainability program with an organization like, say, Arva, what's really of value is your data
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and how we store the data, how we transfer the data, and how we help communicate the data into that program.
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A platform like JD Ops Center really gives people like Arva, Regenerative Roots, or really anyone, really gives them confidence in the data because it's so well kept and so well transferred and
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communicated. There are times that Arva will come to Regenerative Roots Solutions because they have an inset program, and they're getting down to the wire. They're getting down to the deadline.
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They might need wheat in Pennsylvania, soybeans in North Carolina, corn in Illinois, and so they need specific acres in these specific states,
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and another retailer maybe hasn't sourced the acres for them. They'll come to Regenerative Roots because they know that we will go find it,
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and our database has over three million acres in it. You know how we sort the database when we're down to the wire? Who's got JD Ops Center? Because it's so simple.
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We've got to find the acres, and we've got to find the acres fast, and so we need data that's easy to communicate with.
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So JD Ops Center becomes incredibly valuable because of the quality of the data, how easy the data is to transfer, and how easy it is for
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our staff to receive the data from the grower customer and pass it on to Arva. And as I sit here checking my cows
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today, we keep waiting on clarification from the government on 45Z. That data is going to become even more valuable, and how you can
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transfer that data to an ethanol plant or a soybean processor is going to be a huge part of the ROI that we have on our acres going
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forward. And so as you consider where to store your data, I'd 00:02:29.860 --> 00:02:32.780
