Farming Podcast | Is Agriculture Cool? | XtremeAg

00:00 So Barbara Mandrell had the hit song about being country before country was cool. 00:00:04 That's been a few decades ago. Is country cool? And is agriculture a cool vocation? That's what I'm talking about with my friends. 00:00:12 The next dream ag That's right, the next generation of extreme ag they're joining me to talk about is agriculture. 00:00:18 Cool. This episode, special episode oft extreme ag cutting the curve. Welcome to Extreme ags Cutting the Curve podcast, 00:00:25 where real farmers share real insights and real results to help you improve your farming operation. This episode is brought to you by TIVA Court, 00:00:34 providing farmers with the most technologically advanced products and innovative ideas to meet their quest 00:00:40 for higher yields, top quality and maximum profit. Visit tiva corporation.com. And now here's your host, Damien Mason. 00:00:49 Hey there. Welcome to their fantastic episode and a special episode of Extreme Acts Cutting the Curve. I've got the next stream ag, as I call them. 00:00:55 These are the young guns, although admittedly, they're not as young as they once were. When I first joined these people, I'm working with them. 00:01:00 So a year ago we put out a special series for episodes sponsored by our friends at TIVA talking to the next generation of extreme ag. 00:01:08 Well, we're doing it again for cool episodes, talking about things from their perspective. Most of these folks are in their twenties. 00:01:15 A couple of 'em are now into their thirties. A couple of 'em have gotten married, had some kids. It's all about change. Well, right now I'm gonna ask them, 00:01:22 are you still excited to be in this business? Is agriculture still cool? We were recording an episode of the Grainery 00:01:28 and Temple Roads brought this up and he said, here's the deal. Country wasn't cool. Agriculture wasn't cool. 00:01:35 When we were young coming into it, you're almost embarrassed to say, I farm, but then all 00:01:39 of a sudden there's this country music renaissance. There's this whole new thing that it's cool to be an ag. I said, maybe it's just because things are really good 00:01:47 and ags making a lot of money a few years ago. Is that still the case? So I'm asking these folks, is country cool? 00:01:53 And more importantly, is agriculture still a cool place to be? Lane, we were just at your field day. 00:01:57 Seems like it was pretty cool. Is it a cool place to be? Yeah, I mean it, it, it seemed, I guess it'd be more, 00:02:04 you know, quote unquote trendy now. Uh, especially for people that were, you know, raised in the, in, in, in a rural area, 00:02:11 not necessarily in ag area. 'cause I know of several of my friends that have come from, you know, places over, over west of here that was all 00:02:19 pine and whatnot. Uh, everybody wants to kind of gather our way. Everybody wants to be in the Delta being some sort of 00:02:28 ag whether, whether or not it's in, uh, Helena or Greenpoint or, or any of those, you know, retail places. 00:02:34 It's, it's beginning to be a little bit more cool. Um, this year in particular, my opinion, it's not real cool because there, it, it's not, it's not, you know, 00:02:42 real good right now, but it's still, we still got the fire. We still got, you know, the, the, the place in our hearts 00:02:49 that we all love ag and try to make it better for everybody. I don't know if it's economically oriented. 00:02:55 It, it, it doesn't seem like it is. Jason Aldean sings about flying over flyover country, uh, and that's not even a new song. 00:03:02 I know that. Um, but it's newer. And the point is, I don't think he ever says, and look at all these people making money selling $9 00:03:09 corn over flyover country. It's more just like, it's the cool factor. So I guess it, it might have an economic component to it, 00:03:15 but it seems to me that ag is cool. Verne, I don't even know why I'm asking somebody. You're like 28 years old, 00:03:20 but you have the persona of a 68-year-old man. I don't even know why I'm asking you, but is AG cool for your generation? 00:03:28 You know, I feel like it's changed pretty recently. When I was in high school, I didn't feel like it was cool to be country. 00:03:34 Right. And nobody was really wearing their cowboy boots or anything like that to school. And then when I got to college, 00:03:40 which I was in a very agricultural college is when it felt like it was a lot more old people wearing their 00:03:45 flyers to class and stuff. I thought that was a little much. But, uh, since I got back home, 00:03:50 it seems like a lot more young people are more interested. They wanna work in ag, they wanna wear cowboy boots 00:03:56 and pearl snap shirts. And I, you know, I feel like it's changed pretty recently. And you can see that in country music too. 00:04:02 A lot more rappers and singer pop singers are coming into it too. So yeah, I would say it's getting cooler very quickly. I, 00:04:10 Beyonce became a blonde, a white woman who rides a horse and wears cowboy gear. 00:04:14 So something's going on. Uh, all right. Jackson? Yes, Jackson? I don't know, I don't know if you're the epitome of cool, 00:04:21 but you do drive a race car, so we'll give you that. Is ag cool? I think depending on where you're at, 00:04:27 is determining if ag is cool. You know, like, like where we're at in the city. You know, when I go down the road I get, I get told a lot. 00:04:38 I'm number one, you know. So I don't know if it's, if a lot of people, depending on where you're at, if you're in more a farming 00:04:44 location, I think, yeah, it is cool. But if you're more in the city where the city's overtaken you, I'm like, 00:04:48 I don't know if people actually look at farmers as a good thing anymore. You know? 00:04:53 So that thing is, it's, it's always been us that are in it. We're, we're in it. I remember being sort of embarrassed 00:04:59 and I remember, you know, and I'm from a rural, not not as rural as, uh, say where maybe Lane is, but, um, where, you know, I'm an FFA 00:05:09 and, uh, four H and a farm kid driving a farm truck to school or football games and like your buddies would kinda 00:05:16 wisecrack on you, Hey, you know, you, you didn't have time to clean up before you came to practice. 00:05:20 All that kind of stuff. It was, it was good hearted, it was that kind of thing. But you had a little bit, I had a little bit 00:05:25 of an embarrassment always about being, uh, you know, the ag kid I guess growing up. And I just think it, it's maybe not as much there 00:05:33 and I almost wonder if it's because there's fewer of us even now than there were 40 years ago when I was a kid. 00:05:39 And it's, it seems to have less of a, an embarrassment factor than it did. Danielle, you're sharp. What do you think you nod 00:05:46 your head over one of those things? So, I mean, I do think that there's definitely, like, it's coming around to be a more popular decision to be able 00:05:54 to ag, but I also think, you know, we hit a time during COVID where everybody was starting to realize where their food come from. 00:06:01 So I think ags getting more of a attention now. Yeah. Uh, people are paying attention to the details and now they're wanting to learn more about it. 00:06:09 And I think that's part of what is making it cool, is they're wanting to learn more about where their food's coming from. 00:06:14 I'd say that, that, that thing of six years ago, five years ago, when folks went to the grocery and there was like people fighting over toilet paper 00:06:22 and there was nothing, no meat available and, uh, canned goods. I don't know if that's what made ag cool, 00:06:28 but it sort of, um, gave a little appreciation. I mean, that'll wane over time, but we're still coasting a little bit on an appreciation of, 00:06:36 uh, of the food and, uh, food security, if you will. People got scared folks. Normal, normal main street, got a little scared. 00:06:42 Did accurate assessment. Definitely. All right. Caleb, you tell people, you walk in to a room, what do you do? 00:06:53 I work for something called Tiva. It's a family business. Oh. What do you do? Oh, we make products for agriculture. 00:06:58 Oh, you're the people that are poisoning our food. I mean, I don't know if that's really what happens or not, but, uh, well, 00:07:04 The, the, the number one joke is, oh, you make fertilizer seems like a crappy job, ev every time without fail. Uh, 00:07:11 Yeah. You know, I, I mean, I think it depends where you're at. Like Jackson was saying, I mean, we got, 00:07:15 we're down here in the boot hill, we got two towns that are within three miles of each other. And the one I went to school at absolutely farming was not, 00:07:24 you know, cool. They were all a bunch of hicks over there in the, the other town, you know, it was the, 00:07:30 the more agriculturally based town. And so, uh, it was, it's changed now. Uh, but that's, it was definitely the culture, you know, 00:07:38 15 years ago. And now, you know, COVID has definitely driven people, like you said, food security, thinking about it. 00:07:47 I have had more friends decide that they need to, uh, they need to start homesteading and do their own farming and do their own gardening and gotta get chickens 00:07:55 and rabbits and uh, to goat for milk and stuff. You know, I've had more of 'em talk about it in the last three years than I did the rest of my life. I gotta 00:08:03 Tell you that I, I, I'm sure there are a bunch of people my age that are doing that as well, but when I look at all these folks, I got two 00:08:09 of 'em at Stone Throw for me. 'cause I'm not that far outside of town, the five acre I want to be pretend farm 00:08:15 with chickens and all this. And they're your age. They're, I mean, they're not my age. They're like 30-year-old types and they're all into it. 00:08:22 So you talk about ag being cool, they're so cool. They're putting their money where their mouth is, at least. I mean, they still go to the grocery 00:08:28 and they'll say things like, I grow all my own food. And said, actually, that's not true. You, you produce two dozen eggs a week and some parsley. 00:08:35 Uh, but anyway, yeah, that's, that's a real thing right there, that whole homestead thing. Yeah, 00:08:39 I mean, my, my, one of my best friends, they just bought 11 acres and they're, his wife is convinced they're gonna get all 00:08:44 those animals I just listed. They're gonna get every single one of 'em. They have yet to realize 00:08:48 that they got three kiddos to keep up with. Yeah. Beyond, uh, beyond chickens and the goat and all that other stuff. But 00:08:54 They'll, they'll do it and they'll figure it out and they'll do an Awesome job at It. So Alexander, 00:08:57 it's definitely cool. Alexander's nodding his head, all right, here's the deal. We just went from, is AG cool to now this ideal, this 00:09:05 idealism of two, two chickens and a cow and, and, and, you know, straight out of like, uh, uh, a kid's ferry, you know, a children's book. 00:09:16 Yeah. So I mean, like, our, our, our high school, excuse me, um, we're all in a rural area. I mean, farmland all around it. 00:09:23 And, and kind of like what Danielle was saying with COVID kind of opened everybody's eyes, is like, you know, there was, people in my high school again, 00:09:29 we're surrounded by ag, surrounded by farm fields, and they had no idea what, you know, what was going on or a tractor or whatever. 00:09:36 Um, and I think it's not more of ag is cool, but the driving a tractor and like driving the equipment is 00:09:42 what they think is cool, I feel like around here. Um, but it's not, I was gonna say lifestyle. I think 00:09:47 it goes to Yeah, Felix, it's the ideal Yeah. The lifestyle. Yes. Yes, a hundred percent. 00:09:53 It's the idea of, oh, we get to drive tractors, we get to drive this big machinery, but that's like one third of the year, you know, 00:09:59 all the other time is turning wrenches and working on stuff and all that. So I think it's more of the idea of, 00:10:04 oh man, that looks cool. You know? And I think that's where the misconception comes in. Yeah. It's, it's, there's an ex there's an exuberance, 00:10:13 if you will, about the lifestyle or the perceived lifestyle, right? Yes. They, they, they don't realize 00:10:18 that actually Danielle's, uh, got a sick kid and she's trying to plant corn, holding a little kid around. That's, uh, and also 00:10:25 that the crop you're planting is probably gonna sell for just about exactly what you're paying to put it in the, the financial aspects of it 00:10:33 or the, uh, seasonal seasonality, stress, all that stuff does not fit the, it's like a country music song, but without the, without the getting arrested 00:10:43 and losing your house trailer. You know what I mean? Like, that's the other part of it they're excited about. 00:10:48 Yeah, absolutely. By the way, see, Caleb, that's funnier than fertilizer crappy job, isn't it? Right there. See, I just came up with that. All right. 00:10:58 So, uh, going back to my, uh, my starter here at Lane Lane, I, I think that when we heard Alexander who lives next door 00:11:05 to a metro area, and you obviously are in pretty far, uh, a sparsely populated rural area, 00:11:12 you think there's a difference? Do you think there's a difference? Because I almost think that Alexander's, uh, a little off, 00:11:18 or certainly even Jackson, he says he has people that resent them or whatever, 'cause you're holding up traffic or whatever. 00:11:23 I think that there's more urbanites and suburbanites that are pining for thinking ag is cool. Those of us that are living it great. 00:11:29 If you think it's cool, but I think that the, the, the suburban crowd is more enamored with this than, than sometimes even we are. 00:11:37 Yeah. Uh, I don't, I don't disagree. I mean, and and to your point that you, you had said earlier about, about being embarrassed of, 00:11:44 uh, being the ag kid. I was not one of the only ag kids, but there, there was several more that were not ag kids and 00:11:52 and most of the them didn't, they you didn't get made fun of, but everybody thought, oh, he's a farmer son. 00:11:57 You know, it was, it was a, you, you, you kind of tended to stay away from it kind of kept me from wanting to be 00:12:04 in it until I was 16 or 17 years old. Uh, but I I, I think in, in a rural area, it is, it's not like everybody wants to go, like Caleb said, 00:12:16 go, go get 'em a house with five acres and, you know, farm their chickens and their goats and all that to where the people that come outta the city, 00:12:23 all they, you know, that's all they wanna do when they get outta the city. They wanna be, they wanna be country. 00:12:28 I mean, and, and all of us down here, we're, we're from a big city. That's, that's more than of about 7,000 people. 00:12:36 We're an hour and 15 minutes from Yeah. No matter where you go. So everybody's country around here, uh, like, and I know Jackson's probably got friends in 00:12:46 Madison or, or whatever, and they absolutely have no idea or don't wanna have no idea about country or about farming, 00:12:54 but when they go out into the country, they go to Jackson's place. They're just in awe. You know, somebody comes to my house, 00:12:59 they, man, it is just, you know, they drive out every day. There are are there are funny things by the way that 00:13:06 the folks that would come to your farming property and the stuff that, that strikes them, that is completely, you don't even think about it. 00:13:13 Like the fact that you have gun, like you have firearms in your truck, uh, that there's a bunch of cats 00:13:19 and they're like, what's their name? Like, what, what the hell are you talking about? I didn't even know there was cats under the corn crib. 00:13:23 What are you talking about? You know, like, there's always that, that thing that's very different for us. 00:13:27 Um, do you think that it is cool for us, for the, for the long haul? Like, like those of us, 00:13:33 your generation has definitely embraced it more than mine because of some of the things I talked about. 00:13:38 And it could have an economic component to it. You know, people meet like Matt Temple, Chad, all of us, uh, Kevin, we, we came through when it was a really bad, 00:13:47 it was a bad place to be. We were really, really financially struggling. And then there came this whole renaissance of ags, 00:13:53 cool country music, everything like that. Is it have staying power, is ag gonna be cool? Caleb, you go first. Is ag gonna be cool five years from now 00:14:01 as it was the last five years? Uh, I think so. I think you're gonna see the COVID just opened everyone's eyes, 00:14:09 but it didn't keep the momentum going. The momentum is still there. People, uh, housewives, uh, people in the city, 00:14:15 they all are driving this mentality of they really care what's going into our food now and how it's going. 00:14:21 And so this movement of, you know, being stewards of the land is gonna become, I think it's going to stay pretty popular. 00:14:32 I don't see it going anywhere anytime soon. Jackson, Did Kendall marry you? Because she had this sort of, um, this fairy tale idea 00:14:40 that you find you a farm man. What's that one? She thinks my tractor's sexy. Is that what happened 00:14:47 For the race? For the race car that Draw her in? Alexander, you hearing that? Get yourself a race car? Yeah, I'm gonna try to, we'll see 00:14:58 what can we, we'll see what happens. We'll see what happens. Does country have staying power? 00:15:02 Is ag cool five years from now? When, alright, Vern, you had a little baby. When your kid's going, uh, what your kids, you know, 00:15:10 a a first grader, second grader, uh, he might want to be like dad because that's cool, but are the other kids in, in, uh, in 00:15:18 that generation gonna think ag is cool? Yeah, I think it's yet staying power. 'cause I think probably one of the things is as less 00:15:26 and less of the population is involved in farming, you know, there's a little distance from it 00:15:30 and you romanticize it more. So I think, you know, a couple generations ago, how, what percentage was versus now 00:15:36 that I think all these people think like my grandpa was a farmer, we don't do that anymore. 00:15:40 That would be a, a way like, 'cause it's something different. You're not working on nine to five. 00:15:43 You're, and you, you're tied to the land somewhat. I think, I Think I think you're accurate about that and, 00:15:48 and the romanticism of it. I wanted to be a cowboy when I was six. Uh, yeah, I had the boots anyway. 00:15:55 So, um, incidentally, you should have seen at the field day when Matt Miles took the stage and was picking on the Texas Todd Kimbrel 00:16:03 and this guy from Dow City, Iowa, who both run around their cowboy hats. He said, you might notice these 00:16:09 two guys in their cowboy hats. Just real quickly, how many horses do you have and how, how much, how often do you ride a horse? 00:16:16 Uh, it was funny. So Matt said, you know what he's gonna do in the future? He's just gonna show up at ag, extreme ag meetings wearing, 00:16:22 uh, a helmet and I'm gonna show up in leather chaps. And we're gonna say we just rode in. I mean, I love it In our, in our Ford Taurus, 00:16:30 we just rode in our Ford Taurus. We're gonna dress like bikers and actually drive a Ford Taurus. 00:16:35 Danielle, is ag Is ag gonna be cool when little, uh, wait, is it Barrett Bo Bo bo When bo when when Bo when Bo's when Bo's down 00:16:44 the road here is, is ag gonna be cool? I think it will be. I think it's definitely come back around is it's kind of skipped a few generations 00:16:53 and now it's starting to get back. Everybody wants to be involved in it. I think there's probably something to that. 00:17:00 All right, so my last, uh, couple thoughts here and, and I want hear from everybody on this. Before I do, I wanna remind you, this special 00:17:05 episode is brought to you by Tiva. Uh, TIVA AG is the website. If you wanna learn more about it real quickly, Caleb, 00:17:11 when someone says, all right, but it's on the hot, the crappy job thing. When you tell, when they say, what's Tiva ag? 00:17:15 Do you tell them? I tell 'em we work in, uh, in nutrition and fertility. We're the, the people that we, 00:17:22 we were doing this kind of farming before. It was cool. We've been doing it for 46 years now. Uh, the sustainable farming 00:17:28 or regenerative ag as it's being called now, you know, we've been in that lot for, for a long time. And so our job is to help you figure out 00:17:37 what you need to do on your operation. And that means sometimes I'm gonna have the answer. Sometimes I'm not gonna have the answer. 00:17:43 But we're gonna figure it out together, and we're gonna help you do the best you can on your operation. If 00:17:47 You're listening to this special episode of the Cutting the Curve with the next stream ag, meaning the next generation, uh, and you're listening, 00:17:54 or if you're watching right here, I just pulled up their website on my phone. It's tva tva ag TEVA tva ag.com. 00:18:00 No single product can solve your fertility problems. But a total fertility program can, you can find out more from Caleb is dad, mark 00:18:06 and the rest of the crew over there at TIVA Ag. All right, so Jackson, besides the race car, et cetera, et cetera, 00:18:13 when I think about ag being cool and what we go back to that question we asked in a previous episode about keeping the next generation in it, ag has to have the cool factor, 00:18:23 and I think it is a lifestyle that's gonna be the draw. I think we are gonna have some economic challenges moving ahead. 00:18:30 It seems to me, 'cause we recorded this a year ago and the economic picture has not improved since then. I think it's gonna have to retain its cool factor 00:18:38 to retain people that wanna be in it because it's probably not gonna be the huge economic draw. Is that seem, is that an accurate analysis? 00:18:46 I would say so. I mean, I'm, in the next 10 years, I'm excited to see where stuff is going with it. Technology Yeah. And everything that's coming out. 00:18:54 You know, seeing how far they can take equipment and what stuff does. So I'm, I mean, I, I think ag has no choice 00:19:00 but to be cool in the upcoming years. Caleb, I would say that Vern's right on that it's the romanticism and you know, like Danielle 00:19:08 or, uh, you know, Caleb's friends, your friends that want to have to them. 00:19:12 What's cool is the romantic vision of I'm out here, uh, you know, uh, in the country. And it's something like the, the Dutton boys on Yellowstone 00:19:21 and why the people in our industry think it's cool is completely the opposite. It's not about the romantic vision of, uh, uh, of, you know, 00:19:28 building campfires or split rail fences. It's about automated tractors. I agree with that. I mean, there's you, 00:19:37 how can you be excited about the same stuff when all you see is the surface level? You see the outside, you see 00:19:43 whoever country music star up there singing about their truck and their girl and all this, their beer and all this stuff. 00:19:49 I mean, there's a whole different level when you get inside of it. You know, they, we talked about earlier, they don't see the, 00:19:56 the other two thirds of the year, you know, but we do. And we're excited about all the stuff that's happening year round, all the stuff that's coming up. 00:20:04 Well, I have too, but I got a full confession. I've created my hobby farm out here because of that other stuff. 00:20:09 Uh, the trucks with firearms and beers and, uh, and making my own, uh, pickles. Really, that was it for me. 00:20:14 It's not about all the stuff that you guys are geeking out about Verne. What do you think? It was purely 00:20:19 about a lifestyle play for me. Yeah. The lifestyle's pretty good when it's, when it's going good. 00:20:24 Pretty bad. When it's going bad. Alexander, uh, you can peel off at any point, or Danielle, Danielle's got good stuff to say, by the way. 00:20:34 I remember what my 19 years old got my job at the factory. This kid that was from a, a town not from a farm background, 00:20:43 asked me which high school I went to. And I told him and I said, well, yeah. He says, I thought you went to such and such place 00:20:48 because, uh, you're a plow jock. Just like them plow jock. They're called a plow jock. My first day on a job with some kid from another county. 00:20:56 And I, I thought about smacking, but, uh, I'm telling you, it, it ag wasn't cool back then. Plow jock. Danielle, what do you got? 00:21:04 Oh, I don't think people call. I don't think there's much name calling anymore. I think they, they do mean tweets and meme, texting 00:21:10 and snapping, but I don't know if they like call, call out somebody from being a plow jock. Uh, on the first day of the job. 00:21:15 Everybody's a redneck. Damien. That's what it is. Everybody You forgot Hick. 00:21:19 Yeah. Or hick or whatever. If you're in the country, yeah, your hands are dirty. You're a hick and redneck and everything else. 00:21:26 I don't have to worry about that. Everybody's country and hicks around here. We'll just go to the Delta. Yeah, 00:21:33 You can come as far, you can come as far north as the boot hill. It's the same here until you, until you hit that, 00:21:37 those two hospitals in Cape. You're good. Yep. Danielle? Yes. I said you've got you. 00:21:46 I'm giving you, I'm giving you last go. Okay. You made me start. Well, I think you made me start with Lane, so we're finishing with you. 00:21:53 Okay. Um, I do think that it's gonna stay cool. I think it's definitely gonna have its ebbs and flows. 'cause the economy doesn't look great 00:22:00 for this year, as lane said. So for the ones of us that's in it pretty deep. I mean, there's still gonna be hard times, 00:22:07 but I don't think it's gonna lose the cool factor in there. And I think that the lifestyle that it creates for all 00:22:14 of us is what makes it cool for us. Like we get to do with our family. We get to continue to do what we love, 00:22:19 and we get to plant the crop and then harvest the same crop and see what, what we've grown that year, 00:22:26 what we've learned and what's changed Kind of into that romantic vision, which has got an actual basis in reality. 00:22:32 I mean, all romantic visions are supposed to have some basis in reality. They're not completely fairytales. 00:22:36 So to Vern's point, part of that thing is the self-sufficiency. Even though we know that with your five acres 00:22:42 and your organic rhubarb and your goat and your three chickens, you can't possibly be self-sustainable. 00:22:48 There's that romantic vision that I am doing this. That's really what I think. What that's that cool part of it. 00:22:54 They know it's b******t. They know, they know they're, they're still actually going to McDonald's, but it's the, the idea 00:23:02 that I'm out here doing this, I really think that's it. Right? That created something. Yeah. That and it's stuck in your blood. 00:23:08 Like that's something like, at least for around here, I know that's probably the same for you all, but like all the big 00:23:12 farmers around here, it's been from their grandfathers and their great-grandfathers and everybody that's, you know, 00:23:17 passed it down along the way. And that's just something you can't get outta your blood. Well, maybe even the small 00:23:23 farmers. I mean, obviously. Yeah. I mean, Yeah. Anybody, yeah. Yep. Yep. Cool. All right. I asked a question. Is ag cool? 00:23:29 Uh, I'm gonna let Caleb give us the wrap up here since he's the one that, uh, is paying 00:23:34 for this TIVA Corporation, TIVA Ag. That is, uh, last thought on ag coolness. On ag coolness. Are you, are you, are you, are your kids, 00:23:43 do they think you are cool for what you do, Uh, at, at two and a half and, uh, one on the way? No, I don't think she ever, she really has any concept. 00:23:54 The, the best I get is I come home filthy and she says Daddy's covered in fertilizer. Mm-hmm. And that's cool to me. 00:24:01 So I don't care if she thinks it's cool. I, I love it. And so, um, I think that she, as she gets older, uh, will appreciate that we, you know, what we do that we're, 00:24:11 that we're carrying on a, a legacy that we're, you know, we work hard. I don't know if she'll think that agriculture itself is 00:24:18 cool, but I think that she'll think the other aspects of what we do is, 00:24:23 Yeah, I think, I think the cool thing has some, uh, legs because there's still this, um, uh, healthy amount 00:24:30 of adoration or admiration for the industry. Like, uh, like in general, other than the wackos that think we're poisoning them or whatever. 00:24:37 In general, there's still sort of a, a wholesomeness and a, a level of, uh, healthy regard for the whole industry. 00:24:44 I have no fear that my daughter will grow up embarrassed of what we do. I'll, I'll put it that way. I think that she'll, 00:24:50 I don't think that she'll have to be like you were and kind of, you know, worried about what people think. I think that she'll be around, be able to go 00:24:57 tell her friends what daddy does and, and be proud of it. Yeah. And I, I mean, my biggest problem is, uh, 00:25:04 going back, uh, to when I was 19, Eric Shira, uh, I should have smacked him silly for calling me a plow jock, but I didn't. 00:25:11 But other than that, I mean, I have no problems with the whole, uh, the upbringing about ag being cool and not cool. 00:25:15 Anyway, this is a special edition of, uh, extreme ice, cutting the curve with the next stream ag. This is the second generation from their farming operations 00:25:22 or their agricultural business like Tiva. Go to Tiva ag. Check out that. Also, if you enjoy our programming, 00:25:27 check out our new hit show The Grainery. It's available on our YouTube channel. If you're not subscribing, go to YouTube, type in extreme ag 00:25:33 and then you'll find our shows and you can hit subscribe. It don't cost nothing. You can see all of our great stuff, 00:25:37 including all the videos that guys like this and gals like Danielle make on their farms. So next time, thanks for being here. 00:25:42 I'm Damien Mason with extreme Ag and a special edition of Cutting the Curve. That's a wrap for this episode of Cutting the Curve. 00:25:49 Make sure to check out Extreme ag.farm for more great content to help you squeeze more profit out 00:25:54.845 --> 00:25:56.085